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About us

Who Are We?

“You did not kill the fish only to keep alive and to sell for food… You killed him for pride and because you are a fisherman. You loved him when he was alive and you loved him after. If you love him, it is not a sin to kill him. Or is it more?”

——-Ernest Hemingway, The Old Man and the Sea

The understanding of this deadly yet somewhat life-giving relation between a fisherman and his fish, a killer and his kill, and the polite yet unbreakable justification of it, set us free to fall in love with the act of fishing. Here ‘us’ refers to the Fisherreel team members that partnered up with one another to form this platform with this common passion for fishing.

Fishereel came into being in October, 2017, with a vision to be an authentic platform for sharing fishing tactics and reviews on top-of-the-line fishing gear. We are a bunch of fishing enthusiasts, college students, fathers of 9-year old’s, crew members from cruise lines that spent years on the waters, adventurers who spent months in the Amazon rainforest supporting themselves on improvised fishing tactics, and professional fishing gear designers who have been relentlessly experimenting on improving the whole experience. In short, we do know our gear better than the back of our hands.

The mission

Here at Fishereel, our collective enterprise aims towards equipping fishing enthusiasts from all around the world with the best possible gear and techniques through our elaborate blogs and in-depth gear reviews. We believe any individual with love for fish and the hobby of fishing is part of our clan. Our discussions would only empower the clansmen by the light of shared knowledge.

The FisherReel Teams

Carolina Pina

Simon Michel

The plight of life sometimes takes you to extremes of nature and guess what, you learn the best lessons in your most difficult times. As a keen sea explorer with several years spent in yachts business, I had damn busy schedules throughout 13 years of my career. I used to free my mind from my mundane days in the sea with extreme fishing expeditions when this became not just a fun activity, but a life saver. You could say, I employed most types of fishing techniques but nothing felt better than fly fishing. That drew my whole attention for a good number of reasons. I mean, it’s an amazing feeling when you are in a light mood with buddies munching snacks and casting the fishing road. I look forward to making the most of my leisure time with this fantastic sport.


Erik Himmel

Immanuel Baranov

My life is pretty much defined by my avid outdoor activities. I’m generally obsessed with fishing, skiing and occasional hunting and whitewater paddling. I’ve been active since my early years. I inherited my passion for fishing from my father who made frequent family trips to the banks of Sacramento River. Growing up, I did a lot of fishing in the vicinity. Now that I have two sons, our weekends are full of fishing activities. I would say, you need good spots where you can go out a lot for the thing you love. I had the privilege to grow up near numerous water bodies and I’m proud to say that I made good use of them. It’s also great to do something with kids that helps them learn patience, endurance and preciseness.


Robert Stevens

Walter Ashley

I was brought up in Grove, Oklahoma alongside the Neosho river. It was not until my post-accident recovery period when I got hooked into fly fishing. The instructor had this unique teaching method and I started skipping my therapy sessions for kayak fishing out in the wild. It helped me be in places of nature that are extraordinarily beautiful and I would probably have never been there if fishing was not a part of my life. Experiences of those days taught me the shortcomings of fishing gear. So, I started investigating on a range of common equipment that people used and I started tweaking them for optimum results. It was not until my post-graduation on mechanical engineering when I seriously started thinking about fishing rod and reel designing. Extensive studies on materials that regular rods were made of eventually made way for new design ideas. Hopefully, my time on the waters and inner attachment to the nature will provide me sublimity for greater innovation.